Different Ways on How New Personal Insurance Agents Can Get Leads

Agency Height
3 min readOct 18, 2020

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Personal insurance has been the choice for agents breaking into the industry for the first time. The personal lines in 2018 have said to have collected $329.8 billion of new premiums. But however, generating leads can be difficult especially when you're new in the insurance market. Here we will discuss how new personal insurance agents can bring in customers and at the same time succeed in your career!

Involve in your community

The best way to find clients as a personal insurance agent is to make yourself visible. Go out to your community events. Volunteer for fundraisers, organize charity events, spend time chatting with potential customers while on your grocery run. However, choosing to be involved depends on you. But make sure to participate because as a personal insurance agent you are dealing with individuals. You never know when you can get leads. Individuals are always looking towards insurance agents to provide them with advice on various policies and from someone who they can trust. Also, try to build a mutual relationship with everyone you meet in the community can the community itself can be your biggest source from where you can get leads.

Networking

Networking is an essential tool that will help personal insurance agent in bringing in new clients. The stronger your network will be, the chances are high for you to bring in more customers. You can also join an agency cluster as they will provide industry tips for the upcoming agents. Networking does not simply mean shaking hands with other insurance agents. You should be able to connect and follow up.

Third-party leads

Some business provides personal insurance agent with leads. Third-party lead can be a great way to get your business off the ground but you have to pay for getting the leads. If you do not want to be spending money on generating leads then you can get back to commissions. However, one of the biggest benefits is unlike an employer providing leads third-party leads do not take a hefty commission. Likewise, if you want to grow your business, such leads are not considered sustainable in the long run. Obviously, as a personal insurance agent, you can generate leads from such leads during times when you do not generate any leads but you should not depend wholly on third-party leads.

Offer Multiple Products

As a personal insurance agent, you can offer multiple products to your client. If one of the products is not applicable to a certain individual the customers need some other insurance policies. Always have multiple products with you. You can benefit as you can offer your clients the products that best suit them and also at times when your clients want a package, you can give them accordingly and earn more commissions than selling selective personal insurance products.

Personal insurance is a rewarding career if you know how to bring in clients from various backgrounds and demographics for a fuller pipeline.

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Agency Height
Agency Height

Written by Agency Height

Agency Height is an insurance blog that offers insurance agents content about the insights and queries of the industry to make their work more efficient.

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