Social Media Marketing and Social Selling- A Must for Insurance Marketing

Agency Height
2 min readFeb 11, 2020

Social media has become a necessity for all of us. Nearly 45% of the world’s total population is using social media today. Whether to connect with family and friends or to buy and sell products/services, it has become an influential medium in our lives.

Insurance agents need to build a customer base in order to stay competitive and profitable. So how can agents reach out to new clients? One of the easy and effective ways is through social media.

Insurance marketing is definitely not an easy task. But with social media, you can market yourself with ease.

How do I start insurance marketing through social media?

The first thing you need know is: what are your strengths? What sets you apart from the rest as an agent? You need to identify your strengths before you draft a marketing plan.

Insurance marketing on social media offers several benefits. For agents, it is the most cost-effective platform. Plus, it provides insights into customers’ behaviors and helps create more brand awareness.

Agents can leverage a platform strong as social media to:

  • Generate new leads
  • Improve Brand recognition
  • Build stronger relationship
  • Improve service.

Social media strategy for insurance marketing

Here are some pointers you should note down for creating a social media strategy:

  1. Set goals
  2. Determine your audience
  3. Choose your platform, and create content accordingly
  4. Optimize your accounts
  5. Test, evaluate, and adjust your strategy

BONUS: Follow your competitors on social media. Track and take inspiration from those performing well.

Social selling for insurance marketing

It is no secret that insurance agents struggle with generating new leads.

Do you still rely on cold calling for lead generation? If yes, you should consider easier, more efficient methods. Simply cold calling won’t generate much leads, especially in the current market. So what should you be doing instead? Focus on social selling!

What is social selling?

Social selling is basically using social media to find and engage with a new prospect.

Insurance marketing is all about using social selling to educate and engage prospects through social media platforms.

Agents who use social selling find, 45% more opportunities than those who don’t. What are you waiting for?

Wrapping Up

With proper social media marketing strategies, a solid social selling funnel, insurance marketing won’t be a tough task.

Introducing social selling in your marketing plan is a good move. All your prospects and competitors use social media. With a social selling and social media strategy, you can easily level up your networking game.

Do you have a social media marketing strategy for insurance marketing? Have you adopted social selling yet? Let us know in the comments.



Agency Height

Agency Height is an insurance blog that offers insurance agents content about the insights and queries of the industry to make their work more efficient.